RayCollective is an award-winning marketing and advertising agency that maximizes conversions and response through bright creative strategy and a careful study of the countless factors which influence consumers and prospects. Over the past two decades, we’ve gained an unmatched perspective on what works.

Our hybrid, full-stack approach to strategic planning, creation and deployment of cross-platform, cross-channel digital and offline marketing programs has helped clients increase revenue by tens of millions.

Our clients are international brands,, start-ups and even other marketing agencies where we regularly manage all facets of the marketing and revenue engine as an outsourced partner.

The e-commerce boom hit, and everybody wanted their own online store. The process was complex requiring cart systems, payment gateways, advanced hosting and security - plus somebody to manage it all. We packaged the process and helped owners launch thousands of products.

But just because you have an online store doesn't mean anyone will visit it.

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With hundreds of thousands of site visitors and behaviors to watch across all clients, there was an ample test bed for experiments. We watched and reacted to data while constantly adjusting layouts, designs, product placements and copywriting for maximum opportunity.

There was no such thing as "best practice". We were defining it.

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Our reputation and relationships with affiliates and publishers flourished. Affiliates are paid a commission for generating an action. RayCollective maximized conversions. As such, we became a partner to both affiliates and affiliate networks providing conversion-ready creative.

While the volumes of quality leads rolled in, buyers and salesman perpetually pushed for higher-quality, easier-to-close leads.

This marked an integral turning point: sales teams were recognizing the purpose and power digital marketing had on leadgen and could begin making demands on the types of leads most preferred.*

We expanded our landing pages and created qualifying conditions for traffic moving through the pipeline. Lead volume decreased, but the quality, value and payout per-lead for affiliates increased.

Per the cause, we became deeply involved in media buying and acquisition of traffic sources most likely to generate quality leads.

At this point, both social media and mobile marketing began to have an increasing influence on marketing and design.

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Marketing automation entered the landscape as one of the best online B2B marketing tools introduced up until that point. Yet providers themselves admitted a majority of their users couldn't really use it to best effect. In particular, the built-in DIY asset builders had office personnel who failed art class "designing" public-facing assets. The entire machine required conversions to gain leads so they could be nurtured, yet conversion tuning wasn't even in the equation. Just as we had done for affiliates, RayCollective began to support B2B marketing automation users. Naturally, since we were already in the platform and had "a marketing aptitude" (as our clients put it), a whole lot of marketing automation campaign strategy and platform management fell to us.

Elsewhere, new martec began spouting up everywhere, and every RayCollective client seemed to be subscribing to a different handful each month. CRMs, social management, ad delivery platforms, data, email, affiliate management - we had over a hundred logins to different platforms across all clients.

It gave us a unique perspective on how to maximize ROI from the good ones...and which ones aren't worth the pixels they are printed on:).

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